Monday, 24 May 2010
Tuesday, 18 May 2010
Monday, 10 May 2010
Horse racing is full of suspicion. “All trainers are drug-wielding cheats.” “All the races are fixed.” “The trainers and vets get away with murder.” And those are just the versions that are printable in a family blog.
Now, I’ve been around the race track for a while, and I know it’s true that some trainers are probably using illegal chemical help, though that’s far more difficult to do these days, with super-sensitive testing devices, than it was a decade or two ago. But this is a story about state racing officials more concerned with their public image than with fair dealing, and about an honest trainer, trying to play be the rules, who’s getting a very raw deal all because he did exactly what he was told by people who should know.
Like most racing jurisdictions,
Case in point: This past Monday, May 5th, the New York State Racing and Wagering Board suspended trainer Bruce Brown for 30 days, and fined him $1,000, for two drug positives. [Disclosure: Bruce trains two horses for my Castle Village Farm partnership. I’ve watched him in his barn at
The drug in question was hydroxine, sometimes referred to as hydroxyzine. It’s an antihistamine that’s been around for more than 50 years, and is used to treat hives and other allergies in humans as well as horses. Here’s how and why Bruce used the drug:
Back in early March, two of his horses were suffering from hives. He attempted to deal with the problem by changing their stall bedding from straw to wood shavings, since the allergy (hives) was probably caused or aggravated by the straw. When NYRA refused to allow the use of wood shavings (something about a track-wide contract that requires straw, which is sold for use in the mushroom industry), Bruce went to Plan B, calling the vet. His vet prescribed the hydroxine, and told Bruce what the safe time would be to stop using the drug before each horse’s race. Bruce did stop the treatment as directed, and the horses, their allergic reactions under control, went on to finish first and second in their respective races. But apparently the vet’s instructions weren’t cautious enough. Post-race testing found traces of the drug in each horse’s system. Not enough to have any effect on their performance, but enough to cause a positive test.
Racing has an astonishingly long list of prohibited drugs. (Of course, two of the most egregious drugs, Lasix and, in
And when the regulatory agency has the attitude that all trainers cheat, as is the case in New York, the chances of getting a fair hearing are, to say the least, minimal.
So, Bruce Brown gets a 30-day suspension, two owners, through no fault of their own, have to repay purses that they thought they’d won, and the whole episode does nothing to clean up racing. It does, however, lend some urgency to the ongoing efforts to at least have uniform drug rules in all 37 states where there is horse racing. I don’t know if a uniform rule with a reasonable threshold level for hydroxine would have helped Bruce Brown in this case, but it couldn’t have hurt.
Some owners say they’ll drop a trainer the minute he or she has a drug violation, as Team Valor did with Ralph Nicks back in 2004. But it’s just not the right thing to do to a trainer who’s done well for you and who tried, to the best of his ability, to follow the rules. So, Castle Village Farm will be waiting for Bruce Brown to be back in the barn at
2-sided and multi-sided markets are ones in which more than one set of consumers must be addressed and there is an interaction between strategies and choices for each set of customers. Prices for one group of consumers affects their consumption quantity and this, in turn, affects the prices for and consumption by the other groups. Optimal revenues can only be achieved by dealing with all groups of consumers simultaneously.
Newspapers are a classic example of 2-sided platforms. The first product is the content sold to audiences and the second is access to audiences that is sold to advertisers. This has been the basis of the mass media business model since late 19th century and the strategy has been to keep circulation prices low to attract a mass audience and then to make the majority of revenue from advertiser purchases.
In this model, success in selling the newspaper product affects ability to sell advertising access because more readers makes a paper more attractive to advertisers; conversely, success in selling advertising affects ability to sell the newspaper to readers because it provides resources that improves content and make the paper more attractive.
Getting prices right in this model is crucial, but most media have traditionally been relatively unsophisticated in setting prices. Few have used demand-oriented pricing, based on what the market will bear, or target return pricing based on achieving a specific rate of return. Instead most have set prices based on what the closest competitors are doing or on industry average price. They were historically able to get away with it because elasticity and price resistance were relatively low because of the near monopolies of past in many markets.
Today, however, product and price choices are getting much more complex because of rising competition and because media are shifting from 2-sided to multi-sided platforms in which relationships among consumers are compounded. This complexity is evident in the difficulties newspapers and magazines are having figuring out effective ways to provide and sell content online.
The problem occurs because there are paying audiences and advertisers for the print edition; free audiences and paying advertisers for the online edition; and some joint audience and advertisers who use both the print and online offerings. If one alters the free price online to create a paying audience, it not only affects the willingness of online advertisers to pay, but affects the willingness of joint audiences and advertisers to pay and thus effects performance of the print sales as well.
Creating the correct combination of content available in print and online, getting the content prices right, generating audiences in both places that are right for advertisers, and properly prices advertising is no mean feat. The situation is made even more difficult as publishers add eReaders and mobile services to the mix.
Those who think they can easily monetize newspapers, magazines, or other information products online ignore the significant challenges posed by multi-sided platforms and need to carefully consider the impact that these factors have on product and price choices.